A&W was started by Frank Wright who partnered with Roy Allen in June 1919, to help Wright with the root beer business he started that year. The company became famous in the United States for its “frosty mugs,” where the mug would be kept in the freezer prior to being filled with RB and served to the customer.
In 1963, A&W made Malaysian history when it became the first fast food restaurant to open in the country.
This was followed in 1965 with the first Drive-in restaurant in Petaling Jaya.
For more than half a century, the brand has etched itself into the hearts of Malaysians with its famed and distinguished root beer, floats, burgers, ice cream waffles and its beloved mascot, Rooty the Bear. It would go on to be a brand with which Malaysians from all walks of life would grow to love, creating deeply rooted memories with friends and loved ones.
A pioneer in the Malaysian fast food industry, the brand now has conceptualised plans to leverage on its rich heritage and legacy in Malaysia to make a big comeback to relive its glory days, reclaiming the hearts and minds of a new generation of discerning consumers.
A&W Malaysia was bought over by Eng Food Group, with an aggressive expansion drive to revamp and expand its reach. Currently, A&W operates a total of 53 outlets around the country. Following the opening of this first retro concept store, similar restaurants with a retro look and feel are also slated for opening in Mesa Mall , Sunway Velocity and Ipoh Parade.